Creative Director Video
Telling stories that make sense of a changing world.
I create video that engages and compels. For the past 14+ years I've developed narratives ranging from documentaries for Discovery to branded explainers across Vox and The Verge. My work has helped companies like AWS and Waymo showcase world-changing innovations in science and technology that promise to shape and shift the very foundations of how we live.
I approach every story with curiosity, asking questions from all angles until complexity distills into clarity and the right perspective comes into view.
I make complex ideas simple by asking good questions.
Editorial Director
L'Oréal × Vox
Character-driven docu-series bringing researchers' stories to life with humanity and depth — profiling the scientists behind the science, not just the science itself.
Watch on Vox →
Creative Director
Lysol × Vox
Animated explainer putting a fresh lens on product science to make invisible chemistry visible for a consumer audience. Held up as the most successful partnership across post-production and leveraged in sales materials that brought in new business.
Watch on Vox →
Creative Director
Airbus × Vox × The Verge × CNN × Discovery
Led the first consumer narrative in Airbus's 55-year history — unifying AI, sustainability, space, and defense into one visual and editorial framework across 4 explainers, podcasts, and social for a non-technical audience.
Watch on Vox →
Creative Director
AWS × The Verge
Metaphor-driven explainer that drove 90% brand lift among technical decision-makers, positioning AWS as a leader in workplace innovation.
Watch on The Verge →
Creative Producer
UC Berkeley Blum × Seeker × Discovery
Mission-driven field docuseries produced pro bono with host Laura Ling, earning the trust of researchers who had never worked with a video producer before to give their work the platform it deserved.
Producer / Director
NowThis × Microsoft
Directed a docu-series profiling the founders using AI to reshape the physical world — in 2018, before people were really talking about it.
An (In)appropriation piece · 2013
01
Concept Art · Internet Culture
In 2013 I accidentally gained a window into a stranger's life.
A glitch in the cloud started syncing photos from a man with an epic Salvador Dalí mustache to my phone. Instead of fixing the problem, I followed my curiosity. Why was this happening? Why was this man taking so many photos of himself? Why couldn't I look away?
I turned the experience into a conceptual art project — a meditation on digital identity, voyeurism, and life online. Within days of releasing it into the internet void, it was picked up by more than 80 outlets across 15 countries.
That moment shaped how I approach storytelling: pay attention, ask questions, get creative (it's okay to get a little weird), and don't be afraid to put the work out into the world.
80+ outlets · 15 countries · No press release
AI + Canva
Printed & Played
AI + Game Design
02
AI + Game Design
After taking an AI for Design class, I wanted to see what these tools could actually do if I used them to make something real.
So I turned photos of my family and pets into cartoon characters with AI and built them into a playable Guess Who?* game for my sister's birthday. The characters were generated with AI, the cards were designed in Canva, and the result was a physical game we could actually play together IRL.
Later, Vox Media asked me to present the project company-wide as part of a session I led on AI in creative development, using the game to get skeptical colleagues excited about AI through play.
*Safe for work. Not recommended for Thanksgiving.
Awards
Featured Judge, Video
2024–present
Best Business — NGO, Social Good
Discovery × Seeker × ONE
Best Branded Content
Pearson × NowThis
Content Studio of the Year
Vox Creative
Press
Work
HuffPost — Energy Poverty & The Electrify Africa Act↗ Business Insider — Airbnb is letting people book trips with Instagram-famous pets↗ Variety — Enterprise Drives to Science Channel, Seeker to Talk Technology↗My Cloud Pal
BuzzFeed — This Girl Has Been Re-Creating the Amazing Selfies...↗ Mashable — Woman recreates selfies posted by new owner of her iPhone↗ Daily Mail — Woman parodies moustachioed selfies taken by eccentric thief↗
